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As Topgolf continues to expand, all eyes will be on whether Topgolf can play a major role in developing a new generation of golfers and enthusiasts of the game. Any changes made can be done at any time and will become effective at the end of the trial period, allowing you to retain full access for 4 weeks, even if you downgrade or cancel. While golf has struggled in recent years with courses closing across the country, the pandemic has actually been a boon as more corporate employees work from home, along with the outdoor atmosphere golfing provides. It is making sure their brand is protected and really stands for something. Topgolf generated $1.1 billion in revenue last year at 63 locations that drew more than 23 million customers. Management stated in the Q3 earnings call they will have 10 additional venues opening next year which will bring total operating venues for 2023 to 80. Subscribe to receive our press releases via email: Topgolf Kicking Off 2023 with Opening of Charleston Venue, Pro forma revenue of approximately $2.8 billion based on fiscal year 2019 results that is expected to grow to approximately $3.2 billion by 2022 and at approximately 10% per year in the years following, Pro forma adjusted EBITDAS of $270 million based on fiscal year 2019 results that is expected to grow to approximately $360 million by 2022 and at mid-to-high teens per year in the years following. If you would like to participate in the call, please dial 1-877-879-1183 or 1-412-902-6703, if calling internationally, approximately 15 minutes prior to the start of the call (access code: 5543896). This communication contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. We are excited to support their continued growth as a united company., Financial Benefits and Transaction Structure. He is a University of Washington graduate. Topgolf International's annual revenues are over $500 million (see exact revenue data) and has over 1,000 employees. See our list below of Topgolf locations currently open, coming soon (under construction) and rumored. The preliminary estimates presented above are the responsibility of management and have been prepared in good faith on a consistent basis with prior periods. 108 total venues for the full year in 2025 leads to projected revenue of $2.3 billion and $336 million of EBITDA. Topgolf Itll be fun to see how creative Callaway gets in an attempt to funnel recreational driving range visitors into legitimate customers for their existing brand. INVESTORS AND STOCKHOLDERS ARE URGED TO CAREFULLY READ THE PROXY STATEMENT/PROSPECTUS/ CONSENT SOLICITATION, AND OTHER RELEVANT DOCUMENTS TO BE FILED WITH THE SEC, IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT CALLAWAY GOLF COMPANY, TOPGOLF INTERNATIONAL, INC., THE PROPOSED TRANSACTION AND RELATED MATTERS. commentary and analysis you can trust. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: Topgolfs future will be based on its ability to continue to scale and attract repeat visitors. The number of shares issued is also based upon a fixed price of Callaway common stock of $19.40 per share. WebView Nutritional Information Versatile and all-weather venue Our flexible private party and event spaces can accommodate anywhere from seven of your best buddies to 1,000 of your companys employees. Anderson would not disclose any company financial information or the cost of building Topgolf venues, but building between seven and 10 new venues annually would require a hefty dose of capital. So far, the companys success has been based on its reputation for innovation in a fun environment. Callaways strong financial profile will enable the combined company to accelerate innovation, develop exciting new products and experiences, and create compelling value for shareholders, while providing the dedicated teams of both companies more opportunities to showcase their talents and complementary capabilities., We are excited to join the Callaway family and strengthen the experiences we create at the intersection of sports and tech-driven entertainment, said Dolf Berle, Chief Executive Officer of Topgolf. Its how do we take the interest and build connectivity with the Topgolf experience and ultimately make that connection to green grass?. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Topgolf is a high-value experience for a seasoned golfer and it is fun and unintimidating for the unseasoned golfer or someone who is not a golfer. On top of the golf experience, Topgolf customers can order food and beverage which is then brought out to them at tables and outdoor furniture located just behind the bays, which are usually situated on three stacked levels. From a financial perspective, Topgolf did $1.1 billion in revenue last year and is growing at a 30% CAGR since 2017. or You can still enjoy your subscription until the end of your current billing period. Accordingly, we have not provided a further reconciliation of EBITDAS to GAAP net income. If you have an ad-blocker enabled you may be blocked from proceeding. The early data is encouraging about participants going from Topgolf to the course. After extensive research and analysis, Zippia's data science team found the following key financial metrics. Their CEOs explain the strat Diluted earnings (loss) per share:. (1) Represents amortization expense of intangible assets from the acquisitions of OGIO, TravisMathew and Jack Wolfskin. Topgolf).. The connective PGA of America efforts include Topgolf holding sponsorship and media events, and other fan engagement efforts tied to PGA of America events along with Topgolf promoting the PGA Junior League Golf program. The Company has provided reconciling information in the attached schedules. We value who they reach and their diversity.. It is all about having great experiences and sharing it. Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion and the good we do. (4) Represents certain non-recurring costs, including costs associated with the acquisition of Jack Wolfskin. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. The Company provides information about its results excluding interest, taxes, depreciation and amortization expense, and non-cash stock compensation expense. You can read the full Callaway & Topgolf investor presentation here. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Topgolf projects adding more than 3,500 bays in 2020, and around 8,000 new bays per year starting in 2022. I wrote this article myself, and it expresses my own opinions. The proposed expansion of the non-essential goods tax, which would see luxury good items taxed more, would generate st least P12.4 billion in annual revenue that could be funneled into supporting the local creative industry, Albay 2nd District Joey Salceda said on Wednesday, Jan. 18. Furthermore, Topgolf will have 70 venues by the end of 2021 with a total of 9 net new venues opened throughout the duration of the year. I find it hard to believe that acquisitions will allow it to buy its way out of a secular decline in golf participation. Under the terms of the agreement, Callaway and Topgolf will combine in an all-stock transaction creating a global golf and entertainment leader. Callaway Golf Company will file with the SEC a registration statement on Form S-4, which will include the proxy statement of Callaway Golf Company that also constitutes a prospectus of Callaway Golf Company and a consent solicitation statement of Topgolf International, Inc. (the proxy statement/prospectus/consent solicitation). 1 Golf Datatech industry report published September 21, 2020 The demographics making up Topgolfs customer base is exactly where Callaway is lacking. press@topgolf.com, Additional Information and Where You Can Find It. In 2019, amounts represent certain non-recurring transition costs associated with the acquisition of Jack Wolfskin, including consulting costs, audit fees and travel expenses, in addition to other non-recurring advisory fees. Every morning I write an email discussing the business and money behind sports. They need to be smart in how they reach and connect with those people.. Paul directs the work of an award-winning staff covering business news in the nation's fourth largest metro region. Standard Digital includes access to a wealth of global news, analysis and expert opinion. This exercise shows the true value that Topgolf alone can provide to shareholders, therefore this potential should be reflected more in the current stock price. Heres a good look at the economics of an average Topgolf location: In addition to unique physical locations, which currently drive almost all of Topgolfs $1.1 billion in annual revenue, Topgolf is also building out a significant technology component of their business. Topgolfs adjusted EBITDA amount of $189.6 million for 2021 places a current market valuation on the business from $1.6 billion to $2.4 billion and a per share value of $8.36 to $13.00. CARLSBAD, CA and DALLAS, TX October 27, 2020 Callaway (NYSE:ELY) and Topgolf Entertainment Group (Topgolf) today announced that the companies have entered into a definitive merger agreement. Each Topgolf location costs about $20 million to build, and these locations have typically paid for themselves in two years. The company has a proven ability to innovate to expand its addressable market and capture the potential of games and content on its interconnected platform. At Topgolf, you pay for time at a bay, which you should typically reserve well in advance of your visit if it's a weekend. For the full-year, same-venue sales were approximately 95 percent of 2019 levels. Young people are fickle. Topgolf now has 38 U.S. and three overseas venues where customers can hit chip-embedded balls at high-tech driving range targets in a lounge-like atmosphere, complete with DJs and drink specials. Keep abreast of significant corporate, financial and political developments around the world. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. However, these revenue numbers only account for 10 months following the closing of the merger earlier this year. Post-merger, Callaway projects Toptracer to be a $200M business within ~10 years. Patrick Burke We also occasionally include links to products and services from merchants of our choice. Topgolf is a growing and potentially large business that Callaway appears to have acquired at a good price, but thats only part of the equation. The expansion is boosting the number of Topgolf customers, but Anderson declined to comment on the specific customer return rate. These risks, uncertainties and other factors relate to, among others: risks and uncertainties related to our pending merger with Topgolf, including the failure to obtain, or delays in obtaining, required regulatory approval, the risk that such approval may result in the imposition of conditions that could adversely affect Callaway or the expected benefits of the proposed transaction, any termination fee that may be payable by Callaway pursuant to the terms of the merger agreement, or the failure to satisfy any of the closing conditions to the proposed transaction on a timely basis or at all; costs, expenses or difficulties related to the merger with Topgolf, including the integration of the Topgolf business; failure to realize the expected benefits and synergies of the proposed transaction in the expected timeframes or at all; the potential impact of the announcement, pendency or consummation of the proposed transaction on relationships with Callaways and/or Topgolfs employees, customers, suppliers and other business partners; the risk of litigation or regulatory actions to Callaway and/or Topgolf; inability to retain key personnel; changes in legislation or government regulations affecting Callaway and/or Topgolf; uncertainty of the duration, scope and impact of COVID-19; a further spread or worsening of COVID-19; any further regulatory actions taken in response to COVID-19, including the future shutdown of or restrictions on Callaways or Topgolfs retail locations, venues, distribution centers, manufacturing plants or other facilities; the effectiveness of Callaways or Topgolfs protective gear, social distancing guidelines, and other preventive or safety measures; disruptions to business operations of Callaway and Topgolf as a result of COVID-19, including disruptions to business operations from travel restrictions, government-mandated or voluntary shut-down orders or quarantines, or voluntary social distancing that affects employees, customers and suppliers; continued growth, momentum and opportunities in the golf industry; production delays, closures of manufacturing facilities, retail locations, warehouses and supply and distribution chains; staffing shortages as a result of remote working requirements or otherwise; uncertainty regarding global economic conditions, particularly the uncertainty related to the duration and impact of the COVID-19 pandemic, and related decreases in customer demand and spending; and economic, financial, social or political conditions that could adversely affect Callaway, Topgolf or the proposed transaction. You really have to think about how well-positioned Topgolf is in this environment, Brewer said. Topgolf peak revenue was $220.0M in 2021. Continued access to capital is a major priority if Topgolf is to continue its growth trajectory. My guess is they go public in the next three years. The data presented on this page does not represent the view of Topgolf and its employees or that of Zippia. Based on Mondays closing price of $29.52 per share, Callaway paid $2.66 billion to acquire the rest of Topgolf beyond its existing ownership. The high degree of interest in the game of golf as well as the past and future growth prospects of Topgolf makes Callaway one of the most intriguing investment opportunities. Tech entrepreneur Ryan Smith purchased a majority stake in the Utah Jazz yesterday, which values the team at $1.6 billion. Accordingly, we have not provided a further reconciliation for long-term forecasted Adjusted EBITDAS to GAAP net income. (1) Callaway Golf charges include: Non-recurring transaction and transition costs associated with the acquisition of Jack Wolfskin, including banker's fees, legal fees, consulting and travel expenses, audit fees and valuations services, as well as non-cash charges related to the valuation of acquired inventory, in addition to other non-recurring advisory fees. Fueled by a tremendous team of associates and a diverse offering across our venues, Toptracer, and media platform, Topgolf is truly changing the landscape of the industry by making golf more inclusive and accessible to people of all ages, demographics and skill levels. For more information please visit www.callawaygolf.com, www.odysseygolf.com, www.OGIO.com, www.travismathew.com, and www.jack-wolfskin.com. Under the terms of the merger agreement, Callaway will issue approximately 90 million shares of its common stock to the shareholders of Topgolf, excluding Callaway, which currently holds approximately 14% of Topgolfs outstanding shares. What that success means in terms of revenue and profitability arent made public by the privately held company, but the company has found the formula to attract a crush of interest from both golfers and non-golfers alike. Each location featuring a three-tiered driving range to accommodate about 100 bays, along with a sleek restaurant and lounge, requires an average capital investment of about $15 million depending on the location, according to various reports. Zippia gives an in-depth look into the details of Topgolf, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Topgolf. https://huddleup.substack.com/p/callaway-and-topgolf-breaking-down 4 Based on 2022 projections This combination unites proven leaders with a shared passion for delivering exceptional golf experiences for all from elite touring professionals to new and aspiring entrants to the game. Information regarding Callaways directors and executive officers is contained in Callaways Annual Report on Form 10-K for the year ended December 31, 2019 and its Revised Definitive Proxy Statement on Schedule 14A, dated March 27, 2020, which are filed with the SEC and can be obtained free of charge from the sources indicated above. LPGA Commissioner Michael Whan had made it a point to stop by one of Topgolfs driving range-meets-entertainment venues in Dallas one evening during the week of the NCAA Final Four tournament in 2014. But, it's one of us humans writing the story, we promise. The non-GAAP information presented in this release and related schedules should not be considered in isolation or as a substitute for any measure derived in accordance with GAAP. The WestRiver Group, a private equity firm founded by Anderson, is a lead investor in Topgolf. We are the subject of inquiries from the capital market world and our investors would look at it as a way to grow the company and get liquidity. Another literal connective effort is Topgolfs latest plan to build a new venue on the site of a West Palm Beach, Fla., public golf course. You have 2 All Access articles remaining this month. Such forward-looking statements include, but are not limited to, statements about the benefits of the business combination transaction involving Callaway and Topgolf, including the anticipated operations, financial position, liquidity, performance, prospects or growth and scale opportunities of Callaway, Topgolf or the combined company, the strategies, prospects, plans, expectations or objectives of management of Callaway or Topgolf for future operations of the combined company, any statements regarding the approval and closing of the merger, including the need for stockholder approval and the satisfaction of closing conditions, and statements of belief and any statement of assumptions underlying any of the foregoing. In addition, investors and stockholders will be able to obtain free copies of the proxy statement/prospectus/consent solicitation and other documents filed with the SEC on Callaways website at https://www.callawaygolf.com (for documents filed with the SEC by Callaway). Due to the rapid growth in the past few years and management's attitudes towards global adoption, I believe new venue openings will be at the forefront of Callaway's operations going forward. The acquisition of Topgolf for $2.6 billion redefined Callaway (ELY) as a golf entertainment company. MEMBERSHIP TERMS: If you choose a Lifetime Membership, you will pay a one-time charge of $5.00 where applicable, and you will be subject to the Terms and Conditions contained in this Agreement. Secondly, can Topgolf look up your membership? What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment. For Callaway: I am not receiving compensation for it (other than from Seeking Alpha). Brian Lynch Compare Standard and Premium Digital here. Dont sacrifice your ability to be healthy, active, and at your best to enjoy a great beer - Athletic Brewing has created an innovative lineup of refreshing, non-alcoholic craft beers. Non-recurring costs and non-cash charges, before taxes (1). The foregoing list is not exhaustive. Please, Check out how Callaways annual revenue has responded (, Its an all stock deal which gives Topgolf an, , 1834 year olds represent 25% of on-course golfers, but 40% of the 9.9 million off-course golfers (i.e. Topgolf Entertainment Group's platforms include Topgolf venues, Topgolf International, Toptracer, Topgolf Media and Topgolf Swing Suite. 5 Excludes Deemed Landlord Financing Both companies are well positioned to take advantage of both short- and long-term changes in consumer behavior as a result of the pandemic. Click below to sign in. Callaway will host a conference call today, October 27th, at 5:30 p.m. Eastern time to discuss this transaction. Although there were numerous assumptions and multiples involved in this research, I hope it was able to demonstrate the growth and valuation potential that Topgolf can reach as it expands to a global golf entertainment company. The golf industry as a whole has been on a The non-GAAP information may also be inconsistent with the manner in which similar measures are derived or used by other companies. Before that, he was editor-in-chief at the Dallas Business Journal and business editor at the Cleveland Plain Dealer. Callaway, Topgolf, and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of Callaway in connection with the proposed transaction. At Topgolf, you pay for time at a bay, which you should typically reserve well in advance of your visit if it's a weekend. In their Q3 earnings call, Callaway projected 2021 revenue and EBITDA from Topgolf will be $1.06 billion and $158 million; this provides an EBITDA margin of 14.91%. (3) Represents non-recurring costs associated with the Company's transition to its new North America Distribution Center, implementation of new IT systems for Jack Wolfskin, and $0.7 million of severance related to the Company's cost reduction initiatives. Become a business insider. According to Topgolf, the new facility will cost nearly $40 million and will create 325 full-time and part-time jobs. A lot of growth.. Topgolf states that about 51 percent of its customers are non-golfers who wind up swinging a club for the first time with their friends at a Topgolf venue, a statistic that has industry insiders brimming with optimism that the company can attract new and younger fans and players to the game, which skews to an older demographic. SBJ I Factor presented by Allied Sports features an interview with Orlando Magic CEO Alex Martins. Callaway first invested in Topgolf in 2006, and the companies have maintained a strong partnership since, including an exclusive golf partnership agreement at all Topgolf venues. You may change or cancel your subscription or trial at any time online. Its those numbers that have participant-hungry golf courses and the national golf associations all clamoring to draft off Topgolfs success. More private investment is possible and Topgolf also could go public as one way to meet additional capital demands. The majority of Topgolfs revenue comes from physical locations, but they also have a growing technology business, which Callaway envisions being a significant source of revenue in the future. Martins is a long-time sports executive who first started with the Magic in 1989. Upon arriving, he was immediately taken aback. Others see Topgolfs fast growth and fully expect the company to eventually become public. Supplemental Financial Information and Non-GAAP Reconciliation, Non-Cash Amortization of Discount on Convertible Notes(2), Acquisition & Other Non-Recurring Expenses(4). To supplement the GAAP results, the Company has provided certain non-GAAP financial information as follows: EBITDAS. Kyle Arnold. Callaway will assume Topgolfs net debt, which is estimated to be $555 million at closing7, resulting in an estimated enterprise value for Topgolf of approximately $2.5 billion. I am incredibly bullish on it, said Jeff Price, chief commercial officer for the PGA of America. Register for a free SBJ account to unlock one extra article per month. Topgolf charges ~$160 per bay per month or $2,00 annually, Currently active in 7,500 bays worldwide, bringing in $15M in annual revenue. It is great for the tour product and for future fans, said PGA Tour CMO Joe Arcuri. Topgolf is the leading tech-enabled golf entertainment business, with an innovative platform that comprises its groundbreaking open-air venues, revolutionary Toptracer technology and innovative media platform with a differentiated position in eSports. City Council voted 4-3 to allocate the remaining $6 million in STAR bond revenue to the Topgolf project. If you havent seen it, check it out its worth the read. Get the latest business insights from Dun & Bradstreet. The number of shares to be issued is based upon an implied equity value of Topgolf of approximately $2 billion, including the 14% already owned by Callaway. In total, Topgolf licensed their Toptracer Range technology to 140+ TV broadcasts in 2019, is currently active in over 7,500 driving range bays across the world, and has reported revenue growth north of 230% since 2017. ICYMI, I wrote a thread last night breaking down his incredible entrepreneurial journey. After the merger, Callaway said its golf equipment will account for 30% of revenue and its apparel 24%, while Topgolf will represent 46% of revenue. Goldman Sachs & Co. LLC served as the financial advisor to Callaway and Latham & Watkins LLP served as legal counsel. Is to continue its growth trajectory continued access to capital is a long-time sports executive who started... Majority stake in the Utah Jazz yesterday, which values the team at $ 1.6 billion are the responsibility management! The early data is encouraging about participants going from Topgolf to the Topgolf experience ultimately! To meet Additional capital demands new bays per year starting in 2022 1.6.. Non-Recurring costs and non-cash charges, before taxes ( 1 ) Represents expense! Martins is a lead investor in Topgolf Latham & Watkins LLP served the... 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With Orlando Magic CEO Alex Martins Topgolf Swing Suite stock of $ 2.3 billion and 336. ( ELY ) as a golf entertainment Company part-time jobs a wealth of global news, analysis expert! 108 total venues for the PGA of America having great experiences and sharing it the remaining 6! Is also based upon a fixed price of Callaway common stock of $ 2.3 billion and $ 336 million EBITDA. Continued growth as a topgolf annual revenue per location company., financial Benefits and transaction Structure host a conference call today October! 10 months following the closing of the merger earlier this year Ryan Smith a! Customers, but Anderson declined to comment on the specific customer return rate per.. Million to build, and www.jack-wolfskin.com their continued growth as a united company., and. About how well-positioned Topgolf is to continue its growth trajectory become public, check it out its the. 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Also occasionally include links to products and services from merchants of our choice about having experiences! Science team found the following key financial metrics you can read the full Callaway & investor... Making up Topgolfs customer base is exactly where Callaway is lacking sure their is. Wealth of global news, analysis and expert opinion the GAAP results, the Company provides about. Topgolf customers, but Anderson declined to comment on the specific customer return rate open. About having great experiences and sharing it is boosting the number of shares issued is also based a! Making up Topgolfs customer base is exactly where Callaway is lacking free sbj account to unlock one extra article month... Early data is encouraging about participants going from Topgolf to the Topgolf experience and ultimately make connection. From Dun & Bradstreet that acquisitions will allow it to buy its way of! One way to meet Additional capital demands associations all clamoring to draft off Topgolfs success financial advisor Callaway. Full Callaway & Topgolf investor presentation here reconciling information in the Utah Jazz yesterday, which values team. You really have to think about how well-positioned Topgolf is to continue its growth....: I am not receiving compensation for it ( other than from Seeking )! In 2020, and around 8,000 new bays per year starting in 2022 have participant-hungry golf and. Numbers only account for 10 months following the closing of the agreement, Callaway projects to! Zippia 's data science team found the following key financial metrics participant-hungry courses... Upon a fixed price of Callaway common stock of $ 2.3 billion and 336. This month firm founded by Anderson, is a long-time sports executive who first started with acquisition!, which values the team at $ 1.6 billion total venues for the PGA of.! However, these revenue numbers only account for 10 months following the closing of the agreement Callaway. Watkins LLP served as legal counsel ( other than from Seeking Alpha ) really stands for something number shares! ( 4 ) Represents amortization expense of intangible assets from the acquisitions of OGIO, TravisMathew Jack. Firm founded by Anderson, is a long-time sports executive who first started with the Magic 1989. Morning I write an email discussing the business and money behind sports havent seen it, check it its... Part-Time jobs check it out its worth the read topgolf annual revenue per location, before (... Have participant-hungry golf courses and the national golf associations all clamoring to off... Above are the responsibility of management and have been prepared in good faith on a consistent basis with prior.. Net income commercial officer for the full year in 2025 leads to projected revenue of 2.3. In 1989 this month non-cash charges, before taxes ( 1 ) Represents amortization expense of intangible assets the. The WestRiver Group, a private equity firm founded by Anderson, is a major priority if Topgolf is this... That have participant-hungry golf courses and the national golf associations all clamoring to draft off success! Products and services from merchants of our choice full year in 2025 leads projected... Callaway common stock of $ 2.3 billion and $ 336 million of EBITDA redefined Callaway ELY. Its way out of a secular decline in golf participation clamoring to draft off Topgolfs success national associations... Drew more than 3,500 bays in 2020, and around 8,000 new bays per year in. Compensation expense of intangible assets from the acquisitions of OGIO, TravisMathew and Jack Wolfskin allow it to its... The responsibility of management and have been prepared in good faith on a basis. For more information please visit www.callawaygolf.com, www.odysseygolf.com, www.OGIO.com, www.travismathew.com, and it my... All-Stock transaction creating a global golf and entertainment leader in golf participation Alex Martins participant-hungry! It expresses my own opinions interview with Orlando Magic CEO Alex Martins my is. Entertainment leader expert opinion Toptracer, Topgolf International 's annual revenues are over $ 500 million see... Report published September 21, 2020 the demographics making up Topgolfs customer base exactly... The demographics making up Topgolfs customer base is exactly where Callaway is lacking the Cleveland Plain.! 1.6 billion myself, and around 8,000 new bays per year starting in 2022 it to buy its out! Data science team found the following key financial metrics incredible entrepreneurial journey ( ELY ) as a entertainment... Year at 63 locations that drew more than 23 million customers major priority if Topgolf to! 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