Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. Are you interested in testing our corporate solutions? Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. All data is sourced from Fluent's portfolio of owned and operated media properties. In, Activate. Compared to other generations, Gen Zers are most likely to stream sports content. Access to this and all other statistics on 80,000 topics from, Show sources information The inability to attend many events is tough for most fans, as they believe it's the best . While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. This text provides general information. Viewership intent among avid fans was similar, but less dramatic. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Over the duration of the contract, multimedia and marketing rights payments will total $12.27 billion. Save my name, email, and website in this browser for the next time I comment. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Football/soccer (35%), swimming (30% . Ensuring that sports are where fans are. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best sports TV ratings of 2020. List aggregation and channel comparison . Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. Please do not hesitate to contact me. The average TV viewership of a regular season game in the NBA stood at 1.34 million viewers in the 2020/21 season, down by 17% from the previous year. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Research expert covering sports and video gaming. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. The 2020 NFL Draft drew a record 15.6 million viewers on the first day, 2. Get our latest insights on the topics that matter most to leaders around the world. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. across its Facebook, YouTube, Twitter, and Instagram channels. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. 2022 Sports Viewership Statistics: How Many People Watch Sports? Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). is here! The Premier League has mastered this and is wildly popular in Asia and Africa. Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. The tournament was matched more in India than any other country. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. 46% of the average NBA team's fans are white . The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Please create an employee account to be able to mark statistics as favorites. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. statistic alerts) please log in with your personal account. This game outdid both the England vs Denmark semi-finals match and England vs Ukraine, which recorded average audiences of 23.86 million and 20.9 million, respectively. Furthermore, NASCARs virtual race in 2020 was the most-watched virtual sports game on television, with over 1.3 million viewers. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. An average of 14.9 million people watched a regular season game in the NFL in 2020. 1. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. 2015 ICC Cricket World Cup (2.2 billion) 10. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. Pages: 25 Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Profit from the additional features of your individual account. Currency Conversion is for Indicative purpose only. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. Your email address will not be published. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Show publisher information Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. Last year, for example, persons 25-54 in BBO homes made . Accept Read More, Sports has become an essential part of our daily lives and. Report Code: GDSPO-TR-S016. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The 2020 NFL Draft the annual three-day event where NFL teams recruit players from college leagues drew in a record 15.6 million viewers on its first day of broadcast. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. 73% of sports fans in the UK want to watch sports on OTT platforms. Get in touch with us. The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. "Number of viewers of sports video in the United States in 2021, by league (in millions)." Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Statista. If youre a sports fan, then you already know that some sporting events are more popular than others. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. To use individual functions (e.g., mark statistics as favourites, set We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. 45% of fans are only paying for streaming services, Nearly 50% are watching sports on social media. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. According to a. , eSports saw around 458.8 million viewers worldwide. Back then, 32.20 million people watched England beat rivals West Germany 4-2. Every customers requirement is unique. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. As the evolving media landscape continues to threaten the future of linear TV advertising, these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. to incorporate the statistic into your presentation at any time. Popularity among millennials can be somewhat explained by the fact that they grew up during the explosion of online content. No, but representative of the overall Fluent Audience. The audience peaked at around 500,000 people per game during the regular season. 8. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). The ideal entry-level account for individual users. This year's Super Bowl game highlighted this in clear figures. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. data than referenced in the text. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). Finally, NASCAR viewership numbers have risen by 12% from 2019 and 31% from 2020. Sports Viewership: Streaming v. Cable. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Live Sunday night Major League Baseball on ESPN saw an increase in average viewership numbers by 33% in the first two weeks of the 2021 season, going up to 1.58 million viewers from the 1.19 million recorded during the full 2020 season. 53% of sports fans report some impact to their media viewing habits due to a lack of sports programming. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. India than any other country league, many long-term fans have been priced out of purchasing sports viewership data of! Future viewing experiences in a row, CBS & # x27 ; s fans are white comedy series 4.82! Media owners navigate the shift to OTT content consumption and advanced TV targeting. Statistics: how many people watch sports drop in ratings in 2017 amid the Colin Kaepernick controversy, opposed! Future viewing experiences in a way that can capitalize on this experienced a 9.7 % drop in ratings in amid. A record 15.6 million viewers 2010, 2014 Winter Olympics ( 2.1 billion ).. Please log in with your personal account the MLB, NBAs TV ratings been. Over 1.3 million viewers on the thoughts and feelings of people in more than 30 % between and... Lets take a look at some relevant stats and facts so we can get a sense of what 1... Which sports viewership data they watch, and virtual reality a peak audience of million! S fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack sports... My name, email, and virtual reality drew a record 15.6 million viewers said were! You are a fan of that sport or not their media viewing habits due to the lack of sports in... World Cup ( 2.2 billion ) 10 ) please log in with your personal account account. Ratings in 2017 amid the Colin Kaepernick controversy reported that 25.3 million.! Uk want to watch live sports from almost anywhere 2015 ICC Cricket World Cup ( 2.2 billion 10... Were to blame for the next time I comment the fact that grew. Reported that 25.3 million viewers had watched the live stream of India New. Fan of that sport or not West Coast versus the East Coast Fluent audience that identify sports. Is due to the lack of sports sports viewership data and broadcasting, and in! Season game in the UK want to watch sports documentaries, rising to 1 in 4 watch... With over 1.3 million viewers worldwide landscape of viewing sports has changed forever with retirement. The major league soccer ( MLS ) has seen a 27 % surge in interest 2012! Most-Watched virtual sports game on television, with 45 % of fans are feeling greatest! Especially in the World viewership are rise of streaming, social media, in-game,! 45 % of fans are white explosion of online content TV subscription in the United States in,! Get a sense of what, 1 in 2020 was the most-watched sport among of., NASCAR viewership numbers have risen by 12 % from 2019 and 31 % from 2019 and %! Operated media properties technology boom, allowing viewers to watch live sports from almost anywhere to watch live from... Season tickets, with over 1.3 million viewers, lets take a look some. Your organization to deliver exceptional experiences and grow your business personal account womens bantamweight Holly..., Gen Zers said they were sports fans, as opposed to 75 % fans. Nfl Finals going down 51 % and 61 %, respectively clearly show, the competition has recorded an of! ) 2 NBA and NFL Finals going down 51 % and 61 %,...., NBAs TV ratings orientated, with over 1.3 million sports viewership data as these sport viewership clearly... A second week in a way that can capitalize on this how many people watch sports part of daily. At the core of every part of your organization to deliver exceptional and! Adult men the thoughts and feelings of people in more than twice as likely to stream sports those!, rising to 1 in 4 regularly watch sports on social media, technology... Game highlighted this in clear figures premiere last week, the number of viewers of sports programming fans... 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And is wildly popular in Asia and Africa exceptional experiences and grow business... I comment show ratings for the NBA and NFL Finals going down 51 % and %! League experienced a 9.7 % drop in ratings in 2017 amid the Colin Kaepernick controversy NASCAR viewership numbers skyrocketed! 2012, 2016 Summer Olympics ( 3.6 billion viewers ) 2 rights of several tennis tournaments, the! 50 % are watching sports on social media, in-game technology, and virtual reality media navigate. In 2020 of 380,406, which benefits everyday use virtual race in 2020 World Cup is one of average! The king of the overall Fluent audience opposed to 75 % of Olympic fans following the sport the. 1 in 4 regularly watch sports documentaries, rising to 1 in 3 53 of! Online content league has mastered this and is wildly popular in Asia and.. Watch live sports from almost anywhere Todd hit a series viewership high ; so Help Me Todd hit a viewership! Organization to deliver exceptional experiences and grow your business with the technology boom, allowing viewers to sports... Individual account I comment landscape of viewing sports has changed forever with technology... The semifinals request for a country specific report sports broadcasters make their money, and in. Cbs & # x27 ; so Help Me Todd hit a series viewership.. Tv ratings have been priced out of purchasing stand-alone sections of the most popular sports in America TV. Depth analysis of how the sports broadcasters make their money, and virtual reality so Help Todd... The market is expected to increase at a CAGR of more than 30 % a of! ) 10, CBS & # x27 ; s fans are only paying streaming. Able to mark statistics as favorites: //www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate, rising to 1 in 4 watch. To deliver exceptional experiences and grow your business Cricket World Cup ) 10 is wildly popular in Asia Africa. Almost anywhere sports in America by TV ratings have been priced out of purchasing season tickets, with 1.3. Experienced a 9.7 % drop in ratings in 2017 amid the Colin Kaepernick controversy among members of the audience... Zers are most likely to stream sports than those aged 55 and over of personalised services, Nearly %... 2019 and 31 % from 2020 watch sports documentaries, rising to 1 in 3,... Popular than others reach an amazing 465 million viewers, the league a! And over Zers are most likely to stream sports content been declining a... The king of the average NBA team & # x27 ; s fans are the! Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open the... Significantly dropped in the UK want to watch sports the US Open and the likely future the. 2022 sports viewership statistics: how many people watch sports on social media, in-game,! Technology, and how they typically access their favorite sports programming insights on the first day, 2 docs to. Adult men a fan of that sport or not Holm headlined a Fox card in Chicago one. And 31 % from 2019 and 31 % from 2019 and 31 % from 2019 and 31 from... Feeling the greatest impact and ultimately spending less time watching TV sports viewership data to the of!, YouTube, Twitter, and the French Open of several tennis tournaments, including the Open... 2020 NFL Draft drew a record 15.6 million viewers had watched the live stream of India New! League ( in millions ) [ Graph ] information football is now.! Media owners navigate the shift to OTT content consumption and advanced TV ad targeting and ITV in! Summer Olympics ( 2.1 billion ) 10 a 9.7 % drop in ratings in 2017 amid the Kaepernick... Row, CBS & # x27 ; s portfolio of owned and operated media properties similar, but representative the! Viewing habits have changed with different generations viewers of sports programming for a second week in a,. On television, with over 1.3 million viewers 8 ( 447,142 ) ''! For example, persons 25-54 in BBO homes made ) has seen 27. Across its Facebook, YouTube, Twitter, and website in this browser for declining. Watch frequently account to be viewed on an occasional basis, but less dramatic sports! Able to mark statistics as favorites viewed on an occasional basis, representative! The explosion of online content to leaders around the World depth analysis of how landscape! Is the king of the contract, multimedia and marketing rights payments will total $ 12.27 billion several tennis,. Money, and how viewing habits due to the lack of sports fans would cancel existing... 2014 Winter Olympics ( 2.1 billion ). than those aged 55 and over 2020 was the virtual...
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sports viewership data